It all began in 1953. The brothers Yves and Guy Massel created the Masselco company, which distributed the Peugeot brand in Cayenne, French Guiana.
From the beginning of the decade, Peugeot became the preferred brand of the Guyanese.
The LORET Group, the historical Peugeot importer in Guadeloupe, bought Masselco in 2005 and allowed the company to continue to develop.
Since then, the company has changed its name to SOMASCO and opened two further dealerships in Kourou and Saint-Laurent.
SOMASCO-Peugeot is still the market leader in Guyana.