In 1977, the Soguadia Company began its rise with the LORET Group under the leadership of Mr. Lucien LORET.
Soguadia was at this time the importer of the CITROËN brand.
In 2015, PSA decided that the DS line should become a standalone brand and therefore separated DS from CITROËN.
It is at this moment that DS joins AUTO GUADELOUPE, who was already a distributor of PEUGEOT and KIA MOTORS, with services including:
– The sale of new vehicles
– The sale of spare parts and accessories
– The sale of used vehicles of all brands
– After-sales service