In 1977, the Soguadia Company began its rise with the LORET Group under the leadership of Mr. Lucien LORET.
Soguadia was at this time the importer of the CITROËN brand.
In 2015, PSA decided that the DS line should become a standalone brand and therefore separated DS from CITROËN.
It is at this moment that DS joins AUTO GUADELOUPE, who was already a distributor of PEUGEOT and KIA MOTORS, with services including:
– The sale of new vehicles
– The sale of spare parts and accessories
– The sale of used vehicles of all brands
– After-sales service
As a major player in the ultramarine territories, the LORET Group is committed to guarantee the future of the Group, its employees, and its partners. Consistency, careful management, and ethics are key principles that underpin our daily actions. We intend to contribute in a positive and socially responsible way to the future of the overseas regions in which we operate, with a particular focus on economic and digital accessibility and also energy transition.
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