For many years, Decathlon, Peugeot and Leclerc brands have wanted to make their products accessible to as many people as possible. An attitude which certainly explains their first places in the 2021 ranking of the favorite companies of French people carried out by the French Institute of Public Opinion (IFOP).
Peugeot keeps the second place for the third consecutive year. “The lion manufacturer has strongly renewed its range in recent years. Third place, which was occupied by Renault, now belongs to Leclerc.” can we read in the French media.
To establish this ranking, several determining criteria are taken into account, such as the company’s impact on the country’s economy and its ability to improve the daily lives of users. “But in the 2021 edition, we see that French people give more importance to companies that arouse the desire to work there.” explains Romain Bendavid, director of the “business strategy” expertise at IFOP.